Tanqueray, The Cocktail of Dreams (2025)

“We have this incredibly rich inner world that we have access to only when we’re sleeping and we don’t always remember...”

— Nicola Kutler, The Cocktail of Dreams (Tanqueray)

‘The Cocktail of Dreams’ (Tanqueray, 2025)

“The relaxation state became a gateway to untapped sensory desires...”

— Amabile Guglielmino-Brady, Diageo’s global head of content, culture, connection and media for gins

COCKTAILS, CRAFTED IN A DREAM

Using state-of-the-art technology, science and artisan mixology, we explored three creative minds to turn dreams into reality.

“Unlocking the subconscious allows us to create bespoke, dream-inspired cocktails.
”

— Patricia Borges, Diageo’s global gins and rums director

Using EEG headsets, three Dreamers were exposed to different scents (such as vanilla, mint, spices, and herbal tones) using Diageo’s FlavorPrint technology, first in an awake state, and then in a relaxation state (guided by hypnotherapy), while their brainwaves were analysed into data by MyndPlay’s technology. The results of their relaxation preferences came back all strikingly different from the waking preferences.

SEE THE FULL STORY

Watch the video below to discover the secrets behind how we used hypnotherapy combined with EEG technology to turn three dreams into three incredibly unique cocktails.